Did this headline make you shake your head and ask, “What’s the difference?” or “Why would the author use a confounding title like that?” or “What the heck does that mean?”
My apologies for any confusion, but it is the conundrum of engaging in a digital transformation that brings to light questions of that ilk. In the day-to-day business operations of your customers, nonsensical or confusing questions are “breadcrumbs” that you can use to further define their digital transformation journey.
So, as you go about determining where your customers ultimately want to take their company, your strategy should take shape around the difficult questions of how they can become digital, but not destroy that which makes their business thrive. Alas, this is yet another of the myriad number of balancing acts you can adjudicate as you help your customers select their business outcomes rather than their technology stack. You simply select the technology that will help your customers achieve their business outcomes, not vice versa.
Digital Transformation Is a Journey
Successful digital transformations can take two to three years to achieve. Over this period of time, it is expected that operational activities will change to exploit digital technologies relevant to your customer’s organization in light of their desired business outcomes. Please note that you should not restrict the scope of digital transformation to IT only; in fact, we are advocating that a holistic business transformation be the center of your strategy. More succinctly, a report from the MIS Quarterly Executive says:
Digital transformation strategies take on a different perspective and pursue different goals. Coming from a business-centric perspective, these strategies focus on the transformation of products, processes and organizational aspects owing to new technologies. Their scope is more broadly designed and explicitly includes digital activities at the interface with or fully on the side of customers.
This strategy serves to remove the need to ferret out the technology stack to attain a transformation; instead, just focus on the business outcomes as the targets and boundary conditions for your technology stack. These actions will serve to drive transformation from the grass roots of your customer’s business and allow the technology to become the journey rather than the destination.
For example, if you are a dairy farmer, do you really want to invest in IT skills to run your own digital estate? No, your expertise and success lies in your knowledge of your dairy business and the business outcomes desired.
What Is the Purpose?
Every digital transformation will have a different purpose and take a different approach ‒ all dependent upon individual business models and strategic visions. As you advise your customers, please keep in mind the three transformations illustrated below from the Kirch Group. The companies depicted in the chart below have all successfully transformed, and they are reaping the benefits of their digital transformation today.
Please read the entire paper from the Kirch Group, where you will find additional nuggets of information.
Arrow Solutions for Digital Transformation
Arrow can provide comprehensive support for all types of companies desiring to move to digital. From sensor to sunset, we offer:
- Business architecture strategy creation
- Data center refreshes using sustainable technology
- Managed services that reduce operations costs
- Enhanced security posture
- …and much more!
So, if your customers want to embark on a digital transformation, be sure to start with Arrow. We can provide the right resources at the right time ‒ and, ultimately, help your customers find their purpose and build the right solution for their needs.
Last modified: June 17, 2019