What are the new opportunities for big data?

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With an annual growth rate of 11.9% through 2020 and with revenues of more than $210 billion, big data is no longer a buzzword. “Big data is now commonplace,” said Mike Baker, Arrow technical solutions manager in the recent Arrow Leadership Call, Opportunities in the Data-Driven Economy. Baker added, “Our data solution challenge is to seek opportunities that bring value through costs, complexity or resource shortages.”
Since big data is now considered mainstream, Baker says there will be changes that include:

  • Data-driven solutions must have an ROI
  • ROI must be fast and evolve quickly
  • Use cases and ease of management is critical
  • Opportunity dollars will be getting larger

During the webcast, Baker provides insights into seven areas of emerging trends that will shape big data in the future:

  1. User customization
  2. Security and privacy
  3. Cognitive and machine learning
  4. Cloud-based services
  5. Visualization vs. analytics
  6. Video and image analytics
  7. Continued IoT emergence

The Arrow Leadership Call webcast gives Arrow partners valuable tips on selling into our data-driven economy, where the use case is everything. Baker says, “The best use cases are around the topics of operational excellence, customer intimacy, risk management and new business development.” He also stresses the importance of knowing how customers buy and what you need to know to target customer opportunities. “Arrow can help you align solutions to the market,” Baker states. “We have the ability to help you with customer data base analysis, mapping solutions and practice development and enablement.”
If you are interested in learning more about big data, listen to the recorded webcast, Opportunities in the Data-Driven Economy. Or, contact your Arrow representative.
Editor’s Note: This article was originally published in August 2017 and has been updated for accuracy and comprehensiveness.

Last modified: May 3, 2019